To some it is merely a generic high street visual emblem of global marketing, while to others it represents the notion of dissent, civil disobedience, or political awareness. This allows Che to operate as "both a fashionable de-politicized logo, as well as a potent anti-establishment symbol used by a wide spectrum of human rights movements and individuals affirming their own liberation." Īdditionally, his face has evolved into many manifestations and represents a Rashomon effect to those who observe its use. Throughout television, music, books, magazines, and even corporate advertisements, Che's visage is an ever-present political and apolitical emblem that has been endlessly mutated, transformed, and morphed over the last fifty years of visual popular culture. Meanwhile, his life story can be found in an array of films, documentaries, plays, and songs of tribute. His likeness can also be seen on millions of posters, hats, key chains, mouse pads, hoodies, beanies, flags, berets, backpacks, bandannas, belt buckles, wallets, watches, wall clocks, Zippo lighters, pocket flasks, bikinis, personal tattoos, and most commonly T-shirts. From being viewed as a "Saintly Christ-like" figure by the rural poor in Bolivia where he was executed, to being viewed as an idealistic insignia for youth, longing for a vague sense of rebellion. He has become, as author Michael Casey notes in Che's Afterlife: The Legacy of an Image, "the quintessential postmodern icon signifying anything to anyone and everything to everyone." Ĭhe Guevara's likeness has undergone continual apotheosis while being weaved throughout the public consciousness in a variety of ways. For many around the world, Che has become a generic symbol of the underdog, the idealist, the iconoclast, or the martyr. The evocative simulacra abbreviation of the photographic portrait allowed for easy reproduction and instant recognizability across various uses. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph titled Guerrillero Heroico. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. A mural of Che Guevara faces in Granada, Nicaragua.Īppearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world.
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December 2022
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